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Alvvays – Alvvays

by DavidBeech
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on 28 July 2014 in Albums & EPs
Record Label Transgressive Records
Release date 21st July
Rating 7/10

Certain genres inarguably often find themselves far more suited to specific times of the year and as such, we're occasionally graced by such a release that ties together perfectly a band's musical aesthetic with the seasonal milieu on which it's unveiled. This is very much the case for the eponymous debut album from Canada's Alvvays whose shimmering indie-pop is a perfect soundtrack to the hazy heat we've been suffering from of late.With its roots in the c86 era of the genre, Alvvays is a nostalgia trip despite its contemporary conception. It recounts the likes of Belle & Sebastian, Camera Obscura and The Vaselines; ven the production, which crackles accordingly, is steeped in such heritage. As a result it's a record which does feel more than a little derivative, but when the bands Alvvays are influenced by are as great as they are, no-one can really complain. Like most indie-pop, quintessential jangles and a sugary sweet vocal delivery masks a dark lyricism, creating a juxtaposition that's at once both well-trodden and imperative. Tracks such as the previously released 'Archie Will You Marry Me' and 'Adult Diversion' smack of '60s pop, and have ultimately won the band many favours whilst both 'Next of Kin' and 'The Agency Group' could quite easily be mistaken for the aforementioned Camera Obscura. Derivative it may be, but that shouldn't deter one from basking in the summery sweetness that is Alvvays; made for hazy, lazy afternoons in a field with friends, the timing of this record is perfect.


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