Tags: Always Now, The Mojo Fins, The Sound That I Still Hear
Interesting fact: there’s a 12 second difference between the radio edit and album version of The Mojo Fins’ single ‘Always Now’ because they had to cut out a high-intensity barrage of such breathtaking obscenity that it would make even Joe Pesci void himself in an uncontrollable bout of fear and disgust. That’s not true, sadly – but wouldn’t it have been fun? You bet. Back in oh-so-mundane reality, however, those extra 12 seconds are filled with much the same gentle vocals, chimey guitars and ooh-wah melodies that saturate the rest of the Brighton band’s pleasant, if thoroughly conventional, lurve song. In fact, ‘Always Now’ is pretty mainstream stuff – you can see why The Mojo Fins went down well at Glastonbury – and your mileage will vary depending on how much of an insult you think ‘middle of the road’ is. Glass half full; the single is undoubtedly easy on the ears, possesses a certain sentimental charm and has enough of a folksy tinge about it to distinguish The Mojo Fins from all those other white boys with guitars, as St. John of Peel was wont to say. Glass half empty; you could hardly claim that it distinguishes them that much. This should be a good thing in terms of sales – after all, Coldplay may make the world’s most insipid music, but each night they sleep atop great piles of soft, yielding money – but this reviewer would personally prefer a bit more pep and ginger. There’s nothing wrong with The Mojo Fins, but if I can remember what ‘Always Now’ goes like tomorrow morning I’ll eat my stylish hat.
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DaveAxbey is a minor character who became a series regular in season two. A London-based journalist and entertainment industry PR guy, he is depicted as a genre-savvy geek obsessed by videogames, anime and indie music.
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