Everyone knows Simian Mobile Disco – whether it’s for anthems such as ‘The Hustler’ or ‘It’s The Beat’, or whether it’s for their dynamic and explosive DJ sets. But here, Ford and Shaw present their lesser-known softer sides to us all with a disco twinged, 90s sounding track. It’s a continuation of the mellower direction that they are heading in, following on from songs such as ‘Synthesize’. Muffled, fuzzy kick drums and echo-y synth stabs underpin Beth Ditto’s surprisingly non-irritating vocals. It sounds like SMD have managed to tame her, making her vocals less like Beth Ditto and more like a soulful singer (you can decide whether that’s a good or a bad thing). Simian Mobile Disco have avoided making an obvious, generic dance track here; instead, they have made an electronic ‘song’. Yet whilst it’s a good song – a classic it certainly is not. And the problem is, songs like this need to be classics to get noticed by the fans. Otherwise the chances are they’ll go largely un-noticed…
