Carbonated soft drink brand Pepsi has announced that they will release a set of non-fungible tokens (NFTs) to commemorate its birth year, 1983. The NFT collection, titled “Pepsi Mic Drop,” will feature 1,983 various pieces of a microphone visual, inspired by Pepsi flavors. This includes flavors such as blue Pepsi, silver diet Pepsi, red Pepsi wild cherry, black Pepsi zero sugar, crystal Pepsi, and more.
Non-fungible Tokens or NFTs allow users to own digital artifacts through the blockchain network that backs cryptocurrencies. Digital assets such as art, tweets, music, GIFs, and more can be owned through NFTs.
Aside from the different Pepsi flavors, the NFT pieces also pay homage to the history of the brand with music. Pepsi’s Vice President of Marketing Todd Kaplan, stated, “Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions.”
He added, “We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs. This collectible series of microphones is not only inspired by our history but also represents the scale and scope of how accessible we see this space becoming in the future.”
The Pepsi Mic Drop NFT collection is designed and created by Pepsi together with VaynerNFT, a consultancy under the VaynerX holding company. Consumers interested must have a crypto wallet and have to enter a waitlist process set up by Pepsi. Once verified, they will be eligible to mint any of the Pepsi Mic Drop NFTs free of charge (not including Ethereum gas fees).